Evolution of a Logo

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I wanted to share with you a little of the journey this logo has traversed.  Finding the right look and feel for branding elements is one place you never want to settle for "close" or "good enough".  Your visual branding needs to fit like it was tailor made just for you.  It is often the first impression a potential customer has of your business.

You might think because I do branding for others, developing my own branding is a breeze.  Not so much.  My Watercolor + Whimsy Paper Co logo went through months of revisions before landing the look I was trying to achieve.  Let's talk a bit about that journey.  I think it is so important to share the process to dispel the myth of "insta-branding". 

Here are a few things to consider...

  • Logos are as much science as they are art
  • You have to say no to versions you genuinely like in order to find the version you absolutely love

Here is the evolution my Watercolor + Whimsy Paper Co logo went through:

  • LOGO 1:  Used a font based logo which I liked very much.  But I wanted to create a logo that was even more distinctive than a font could achieve. Hence the hand-lettering.
  • LOGO 2:  I love this logo.  It is happy and playful but not nearly elegant enough to do double duty and be relevant to the wedding side of what I do.
  • LOGO 3:  A valid attempt but I didn't love it.  So I kept pressing on for about 8-10 more rounds of revisions.  Yes- that many!  Which is why logo design can be so expensive.
  • LOGO 4: This version is a blend of some of what I liked in the three versions before it and when it was done, I knew we had a clear winner.

If it takes you a while to figure out your visual branding and hit on the right look, keep on keeping on until you love it.  Don't settle.  Your brand will thank you.


Want to talk more about logos + branding?

The Importance of Defining Your Dreams

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Happy Monday Creatives... I know I am not the only one who has more projects spinning than one person can realistically manage.

The hazards of being a creative with endless ideas and web design skills include having 10 websites at once that left everyone confused about what I was doing... including me.  I've been refining and focusing gradually, but was a bit hesitant to let plates and projects crash mid-spin.

And then I happened on this Facebook challenge by Heartcore Business and Shanda Sumpter on how to create an authentic offer. Guys... behind the scene confession.  I usually sign up for things like this, last 5 minutes because I feel sold to or just don't see the value being offered and wind up unsubscribing in less than a day. Not only did I complete the entire challenge myself,  I'm now sending many of my brand coaching clients to do this as part of their preparation homework. 

This challenge gave me permission to focus.  Drill down in order to step out.  Be specific and bold and actually own my story and dream again at whole new levels.  Things I normally help clients with but quite honestly was struggling with myself.

Dreams have to be defined if they ever are going to be developed

And I get it.  Defining them can feel daunting, especially when you have loads of "good" ideas.  (Good ideas are what pretty notebooks are for.  Record them and then refocus back on the main great idea for where you are at right now.)  But before we can truly own our yes, we have to own our no first.

I'm in the middle of creating content geared for women entrepreneurs in creative brands or businesses.  I'm saying no to general content for everyone, pulling the irrelevant and broad to share what is focused and specific.

Beloved, I am passionate about you fulfilling your purpose, about you finding your voice, about you stewarding your story. I stand for championing you as a woman creative, as a woman entrepreneur; for helping you build a purposeful, authentic brand and business that flourishes through unlocking the power of your one-of-a-kind story.

There simply is no competition for who you are.  Period. 


Join a Community of Women Creatives & Entrepreneurs Ready to Cheer You On

To Flourish & Thrive

Hi friends, a lot has been happening behind the scenes in these parts!  My writing here got swallowed up in all the busy, but I am looking to get on a schedule and be here a lot more regularly going forward.

The word flourish has become a direction-defining one for me.  It means to be in a vigorous state; to thrive extravagantly; to be successful; to prosper; to embellish writing with whimsical lines, to sound a trumpet call, to brandish.  And this leads me to our big announcement.

Introducing...

The first quarter of being a creative business owner has brought with it incredible adventures and its fair share of challenges.  But one of the most exciting things being developed behind the scenes has been a long-time the dream of a creative community designed for women creatives, makers and entrepreneurs.

The Difference

There are amazing large creative movements that are paving the way and changing the landscape like Rising Tide Society.  There are smaller more niche communities for women artisans like the CYL Collective.  I love both and am a member of both.  Seriously, go check them out.  They are both pioneers in their fields and are incredible resources led by amazing people.

Because I am not out to reinvent any wheels, I have been hesitant to launch Flourish until I had a clear understanding of how we bring unique value to those we serve.

After months of research, gallons of coffee and a whole lot of soul-searching, I realize what is growing here fills in an between space both in demographic and in content.

We are smaller and more focused than RTS. We focus on women creatives and entrepreneurs specifically.  We are more general than CYL, in that artisans and makers are one (very important) part of our demographic, but our focus extends more generally to women working in creative businesses, brands and start-ups.

The Vision

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Flourish as a community is built around three core values: celebration, cultivation, and collaboration.  In a world of comparison, we choose generous celebration of the unique gifts, voice and vision each one of us carries. In a world of complicated, we choose intentional cultivation of inner purpose, of authentic community, of brands that matter. In a world of competition, we choose collaboration.  We lift each other up knowing that together we are all more creative and successful. That #togetherweflourish.

Our content weaves four primary threads together... wholehearted creativity, authentic community, story-led business and social entrepreneurship. 

I have a passion to encourage women especially in these areas and create a space where we can all encourage and serve one another. 

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The Invitation

We are just getting started here.  If any of this resonates or even hints at an area you are interested in, I hope you will join us because our growing family won't be the same if you are not a part of it.  Right now there are two ways to get involved. {And they are both 100% free.}

I can't wait to meet you and get started on this adventure together!

Why Courageous is My Word for 2017

Each year I pick a theme word for my year.  It is so much easier and more effective for me than a list of resolutions that always seems to wind up in a wad in a drawer by February.  I mean if it is already February without major progress, I might as well just say "next year" right?  (Any other resolution perfectionists out there, or is it just me?)

This year I chose the word courageous.  (And not because it is in the name of this blog... though that's a nice perk.)

I chose courageous because the gut-level, raw, honest, unedited truth is "courageous" is the reality I need right now.

Most people think I have the courage bit wrapped up.  I've climbed mountains with one leg, rescued kids and lived in a war zone with no running water or electricity for 7 years, faced-off with loaded AK-47s pointed at my head, traveled and spoken in about 20 nations.  I was mama to 130 precious children.  And I've always thought of myself as one who doesn't scare easily and thrives on what others run from.

But then came 18 rounds with cerebral malaria in 6.5 years that totally rewired my nervous, adrenal and immune systems and left me fighting for my life over the last 3 years since returning to the USA. I lost everything I ever worked for because my health crashed. 98% of what my life was about... Gone in the space of weeks. Relationships, gone. Kids I thought I would raise the rest of my life, gone. Goals, shattered in the dust between continents.  My home, no longer my own.  My health, decimated.  

After watching all my dreams die a death that practically took me with them, the scariest thing I've ever done by far is choose to dream again. To step out with huge uncertainty, long term health challenges and no visible path but the one I carve from the unknown in front of me.  One brave step at a time. Maybe you know that kind of path too.  You are not alone.

A wise friend reminded me today:

Courage cannot exist in the absence of fear.

So I move forward little by little reminding myself small steps still lead to big dreams. And I am dreaming big. Maybe even bigger than ever. And I am so happy to share this adventure with you.

What's your one word for 2017?  I'd sure love to know.  Drop a comment below so we can cheer each other on.


One my favorite commissions I get to do are lettering friends and soon-to-be friends one word for the year.  I added a bunch of style options this year, so if you are by chance interested in a hand-lettered, illustrated reminder of your word for the year, hop on over to my Etsy shop and see if one of the options catches your eye.  And you can always email me at michele@micheleperrydesignco.com with questions.  Or just to say, "Hi!" I love hearing from you all!

Do It Scared

Capilano Suspension Bridge, Vancouver Canada | Photo: Wikimedia Commons

Capilano Suspension Bridge, Vancouver Canada | Photo: Wikimedia Commons

When I was in high school and college, I was pretty daring.  If they said I couldn't climb a mountain, I'd climb the mountain even if it meant free bouldering with one leg and no crutches. So you know when I was on a family vacation to Vancouver and they said there was this crazy high, super-swaying, marathon-length suspension bridge that you got a certificate of bravery for crossing, I was determined to tackle it.

I'm still pretty daring.  Living almost 10 years on my own in some of the worlds harshest and most dangerous places, I have learned that courage is not the absence of fear, it is what you do in the face of it.  And sometimes stepping out, means doing things scared.

Eighteen rounds of cerebral malaria in central Africa over 6.5 years wreaked havoc on my nervous system and adrenal glands.  When my health crashed 3 years ago, I went through severe and prolonged panic attacks.  Over seemingly nothing... or everything.  I still deal with them even years later.  I don't know when or if they'll eventually stop.  But one thing I refuse to do is let them shut me down or lock me away from life.

Not. Happening.

Just to prove the point to myself, this morning I signed up for a networking event.  I do not like "networky" things or mingling in rooms full of people I don't know.  I'm a total introvert who loves solitude.  Three people to me is a crowd.  But I do love meeting people and that is mighty hard to do tucked away in my studio.  If it is a moment of epic not-for-me, I never have to go to this event again. 

Even without the added adrenal drama, starting to run full speed after your creative dreams can be as scary as traversing a super-swaying suspension bridge hundreds of feet in the air.  Or plunging into a room of people you don't know.  Or what ever it is that starts to get your heart-beating a little faster and makes you wonder if you are really cut out for the path you are on.

It is OK to be scared.  But there are some things in business, and in life we simply need to do scared.  There are moments we need to know when to push ourselves and when to use wisdom and respect our health limits. {I'm great at pushing myself.  I'm learning a lot about respecting my limits.}

What would happen if we all did one business or creative thing that scared us a little every day?

My guess is that we would make our creative worlds a far bigger and more courageous place. And we ourselves would grow leaps and bounds in the process.  

I'm in for that, are you?  

  • What is one thing in your business or creative endeavors that is scary to you?  {Talking to a perspective client about your prices for instance.} 
  • How can you plan some things that makes it a little less scary?  
  • What happens when you do it scared anyway?  

Pop on in down in the comments or comment on this post on Facebook.  Let's cheer each other on to greater courage!

Faith is Taking the First Step

I've been thinking a lot about the truth of Martin Luther King's statement today.  Maybe it's because I'm just starting out on this venture full time.  Certainly it's because its Martin Luther King Day.

Starting any thing, creating any thing cannot be done without faith.  When we start a journey, we have faith in the destination, faith in the roads (maybe), faith in our navigation tools (perhaps) or we would never start.  When we start writing or painting, we have faith in the ink and the paint and the vision that compelled us to begin.  Faith is substance.  It is the substance of things not yet seen.

I would never letter a word, create a website, write a post, pick up watercolors, consult on branding or start a design project without faith.  One thing I learned in Africa is that if you wait for everything to fall into place and be perfect, you'll never actually do anything.  

Just start.  Yes, prepare.  Yes, learn about the staircase.  Yes, have your contingency plans.  Yes, vision board the view from the top.  Yes, create a Pinterest inspiration board about the possibilities along the way.  But don't become so wrapped up in these that you don't ever take the first step.  Just start.  Step by step.  Climb that staircase until dream becomes done.

You've got this!  I'm cheering you on!

A Purpose Greater Than Profit

This smile.  I'll never forget the first time I saw it. This little one was one of my first infants. She came to live with us at barely 3 months old right after we opened and she slept in my room. For 3 weeks she screamed. 3 solid weeks. No sleep. For anyone. But one day while we were all bleary-eyed from sleep deprivation, she got loved past her pain and became one of our happiest, brightest little girls.

It took me several years to realize my passion for creativity and art had a place even in the middle of the bush raising over 100 kiddos.  I was back in the USA traveling and speaking in churches and events to raise awareness and funding for our needs in Africa.  

I was slightly taken aback when one stop asked me to contribute an art piece to their art auction raising funds for a neighboring children's home 2 miles down the road from ours.  We were facing massive expenses I had no idea how we would cover and we depended on donors to even survive.

If I am totally honest, I was quite frustrated by the request. I understood, but it felt fairly insensitive to our incredible needs. I was sleep-deprived, overwhelmed, running on less that empty and recovering from yet another infection of malaria, so I was probably overly sensitive and my grace tank was nonexistent.  I took a deep breath and smiled anyway.  Deep down I was happy to help, but we had so many unmet needs...

I believe what you sow, you reap. So, I put my personal sensitivities aside and created a canvas that hopefully would speak to people and raise awareness as well as funding for our neighbors and friends. What came forth was a precious piece I dedicated to all my little girls who were my stalwart butterfly chasing companions in the bush.  It is called Freedom. And it raised hundred's of dollars to help more children in our region beyond our own program.

That one choice sent me on a new journey to find out the ways my love for creativity and illustration could intersect with my life in Africa.  Ultimately, it is that journey that led here.  To this design company.  To all I am doing now.  Generosity opens so many doors we can't even imagine at the time.  When we live open-hearted, we always receive more than we give.  Life is not a competition, it is a collaboration.

Freedom | Premium, 9x12 in. limited-edition giclées available in my Etsy shop.  100% of the profits go to help the kids I love so much central Africa.

Freedom | Premium, 9x12 in. limited-edition giclées available in my Etsy shop.  100% of the profits go to help the kids I love so much central Africa.

To celebrate the launch of my design company, I am selling the limited edition giclée of Freedom in my Etsy shop here and 100% of the profits go to help the children I still hold in my heart as my own a world away.

You may not have children in Africa, but I bet there is some social cause you care about.  I believe creative brands and business can be built to give back extravagantly to a social purpose greater than profit and in so doing, create a sustainable supply for worthy causes. We can build economies of generosity and intention, as we embrace #courageouscreativity.

Who's down for that? I'm know in! 🙌🏻


If you are interested in a free hour to grab coffee over the phone and talk about how you can build social purpose into your business and find a purpose greater than profit (or chat about branding or story-led business growth), just click the button below to send me you details.  Can't wait to hear about your business passions!  

Where This Journey Began

Photo Credit: Anna Betty Photo

Photo Credit: Anna Betty Photo

I never planned to own my own business.  Yes, I "broke" the entrepreneurship aptitude test at my university where I earned 2/3rds of an MBA before dropping out to start a children's rescue home in war-torn Africa. I'll never forget the professor's extended introduction before handing out the papers.  This was not graded.  It was scored on a scale of 1-10.  The most successful serial entrepreneurs he used it on, only scored 7s.  Most people were 3-4s tops.  

I broke out my pencil and started answering the assessment.  I was sure there was some trick to the scoring mechanism because the questions seemed so self-evident.  {Of course, I had multiple childhood businesses, everyone has multiple childhood businesses.}  Then I was certain I added wrong because my score was impossible and numbers were usually my nemesis.  I felt a little like Tris in the Divergent books that hadn't yet been written, when she finds the test doesn't work on her.  I re-added and re-checked and finally turned my aberrant score in. 9.8 out of 10.

The professor looked at me and, with almost a prophetic amount of clarity, squinted his eyes and told me I would in no way graduate with my MBA from that program.  I would leave in order to go start something.  Neither of us knew at that time that it would be in a war-ravaged, tumultuous dusty corner of Africa in a no-man's land known for generations of brutal conflict.  But a few short months later in the next term, I became an official MBA drop-out.

I was raised to finish what I start, so dropping out was far from easy.  But I also knew I would never become who I was called to be settling for quarterly reports and corporate America.  {The portions of the MBA I did get were incredibly helpful and were in no way wasted in establishing a an international development base in what would become the world's newest nation.}

Once I moved to Africa, I never expected to return to live in America.  You don't take over 100 children into your heart as your own and plan to eventually go do something else.  But after 7 years with 18 infections of cerebral malaria as well as likely typhoid and a whole host of other tropical parasites and critters, my health shut down.  I moved back to the USA in 2013 and have been fighting to get even a toehold of health back since then.

It rapidly became evident I would not be moving back to Africa and my future existed on this side of the Atlantic.  It has been a gut-wrenching, soul-searching, dream-crushing, hope-awakening, comfort-stretching couple of years.

My journey to start Michele Perry Design Co. {MPDCo} started a world away when I looked into the eyes of the first child who called me mama.  It started with the first little hand that curled around mine that I went back out into the night to find and see her rescued from living in a brothel.  It started with seeing women being exploited because of economic vulnerability and forced to sell their dignity for less than the price of a juice box on the street.  It started with learning the names of those others judged as worthless as I sat with them as friends, in awe that a life of abuse lived on burning trash mounds didn't crush their ability to dream.

I didn't know it then, but these women and their tenacity to dream would help me to find my own again after having all I thought I was to do stripped away.  And so MPDCo grew from the ashes of my own crushed dreams.

Even in the middle of the bush by lantern light and a waning laptop battery, I often would sit with visitors and help them think through creative businesses and branding and ways to integrate it all with serving a purpose greater than profit when they returned home.  I simply love to see others soar higher and farther than I can or than they thought they were able to.  Little did I know that that love I discovered in Africa would become the foundation of all I am doing now.

So, welcome.  This is a brand new journey and I can't wait to share it all with you.  I mean the raw and the beautiful, the frustrations and the joys.  This is not going to be a nice polished business blog in hopes to get you to sign up for an equally polished newsletter.  Not. Even. Close.

If you are part of this tribe of creatives and makers, creativepreneurs and artisans, community builders and conversation changers, I am going to take a wild guess that you don't want nice, neat and polished.  Life isn't.  Pioneering a new thing certainly isn't.  The creative is absolutely not.  

Nope.  #CourageousCreativity is a place find courage for your creative soul.  Where you can find inspiration and insight to build an authentic brand, grow your business through the power of story and pursue a purpose greater than profit.  Here, we spill words and heart... me, from my own business story as it unfolds and the lessons I'm learning along the way.  You, from yours.  Together.

Know this my friend.  The road ahead may be very unknown. But as you step out to traverse its course, you are not alone.  I'm so glad you are here and I cannot WAIT to get to know you.

Before you go, start the new year off by signing up so you don't miss any of the adventure.  

{I hate spam and am an inbox minimalist myself, so I promise all you will get are blog posts, an almost weekly dose of encouragement and the very occasional announcement.}

Take a moment and say, "Hi!" in the comments.  Let me know where you are from and what creative business dream you have for 2017!