Grow Your Gram | Day 2: Curate

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Today we are going to dive into the world of content creation, which is 9.8 times out 10 simply the art of great content curation.  An idea doesn't have to be original to be world-changing.  The idea of a 100% completely original non-influenced creative idea is a myth right up there with pink unicorns. (What?!?! I know. I was bummed too when I found out pink unicorns were a myth.)

You are a mashup of what you let into your life. And anyone can be creative if they surround themselves with the right influences.
— Austin Kleon, Steal Like an Artist

I don't know about you, but the idea of having to come up with consistent viral-worthy fabulously original content is enough to make me stare at my screen until I decide to go make another coffee and watch traffic from my kitchen window.

But what if great content creation is more about authentic content curation, more about the choices we make that bravely, authentically shares our story with our tribe in such a way that serves them and connects heart-to-heart?  Now that changes the dynamics just a bit.

If you want to create a cohesive social media message, it is important to know who you are and what you offer in a way no one else does quite the same and where that intersects with point of need with your tribe.

I don't know about you but clutter is my nemesis.  And digital clutter is no different.  It is really hard to even know where to start "curating" when your canvas is chaotic.

Earlier this year, I realized my Instagram feed was cluttered and didn’t represent accurately who I am now or where I am going as a business. So I took a radical step and deleted all the content to start with a fresh canvas because I was going from a personal rather haphazard feed to one that I wanted to have a specific branded look.

NOW that is NOT the right move for many of you.  But a less drastic move might be. 

PRO TIP: I used an app called Cleaner for Instagram that is brilliant.  You simply go into the app, select the media you want to delete... you can even download the content before you delete it to make sure you have a copy. (Please do, do that if you don't have the images backed up already.)  You can pick 1 or 2 images or the whole entire feed like I did.  The app then time deletes your photos at a rate so as to not to get your account flagged on Instagram. 

Once you have your feed "decluttered", you can better curate the right look and content going forward.  More on that tomorrow!

DAY 2: PUT IT INTO ACTION

  • Draw 3 circles like in the image above.  In management speak, this is called a Venn diagram for those of you who like geeking on details like that as much as I do ;-)  In one circle, write a bit about who you are on your IG account.  Pull from Day 1.  In a second circle, write a bit of what you offer in a way that only you can.  There are a ton of wedding photographers, but perhaps you specialize in windblown beach weddings and use serious mood settings and signature matte filters.  Third circle, what does the tribe you have or are trying to grow need.  SWEET SPOT: What is in the amazing overlap?
  • When curating and deleting, say farewell to any photos that don't represent this well.  What remains should be a visual depiction of that overlap.
  • Check out Cleaner for Instagram.  The PRO version is the best $2.99 you will spend on your Instagram account.  (And I am not an affiliate. Just a grateful user, i.e. unofficial, non-compensated, non-attorney spokesgirl.)
  • Hop on the comments of this post and share your Instagram accounts so I make sure I see all your hard work!

Apologies on the late publishing of this {and maybe the next} post.  Life is a little hectic right now with some family medical crises, but here's to great hot tea and my digital happy place after the world snuggles in for the night.  It's Nov 1 and I broke out my favorite Christmas penguin mug.  Because the world just needs more Christmasy penguins.